Archive for August, 2011

Make Your Advertising Words Count By Using Bottom-Line Benefits at the Top

August 7, 2011

I get dozens of marketing pieces in both my mailbox and email box on a daily basis. I’m betting that you get more than your share, too. How do you sort through it? Most of us only read the headline and take a quick glance at the photo on direct mail pieces – using less [...]

Tags: , , ,
Posted in Marketing & Promotion Ideas No Comments »