MONSTROUS Marketing Mistake #1: Sinking a Fortune Into an Unproven Product
Is your business idea built on market research or a hunch?
Entrepreneurs often fall in love with their products or services before they determine if there’s a real market, and they throw fistfuls of money into the venture. If you, your spouse, your uncle, and [...]
“It’s easier to ride a horse in the direction it’s going.”
– Abraham Lincoln
Abe was probably talking about leadership, but the above quote is excellent advice for marketers. Go in the direction your customers want to go, and it will be an easier sell. In other words, make sure the marketing you do for your products [...]
Every day I turn on the news, it seems there is another report about some company ready to lay off thousands of their workers. While it may not be the worst times there ever were, there’s no denying that the economy is throwing some tough challenges our way to keep our businesses going. Big business, [...]
We print it on our business cards and stationery.
We give it out to (almost) anyone who asks for it.
We conduct research and gather valuable information with it.
We rely on it for communication with associates, friends and family.
“It” is e-mail. And there’s no denying that e-mail is as common of a communication tool as telephones — [...]
Last week I received an email inquiry from a woman named Donna. She told me she was having miserable luck getting referrals from her clients and ask, “What am I doing wrong?”
After a few email exchanges to determine how she was approaching clients, I was a bit stunned to learn the way Donna was going [...]
Although a little bit “old school” this marketing tactic is as effective today as it has been in the past. Offer a discount to anyone who can spot an error or specific phrase in your marketing copy (one that you purposely put in). Make sure the error or phrase is very obvious and that it [...]
With tougher direct marketing laws for lead generating practices such as telemarketing, door-to-door solicitations, unsolicited email, and broadcast faxing, many small businesses are experiencing a painful, profit-whittling, shut down of their primary methods to generate new business. Even the old standby, direct mail, is being challenged with proposals for “do not mail” lists, similar to [...]
I get dozens of marketing pieces in both my mailbox and email box on a daily basis. I’m betting that you get more than your share, too. How do you sort through it?
Most of us only read the headline and take a quick glance at the photo on direct mail pieces – using less than [...]
The annual Super Bowl gives football fans more than access to the NFL (National Football League) championship game. “Super Bowl Sunday” has also quickly become the one and only day of the year that many viewers tune in to actually see the commercial ads — ads that cost an average of 2.3 million dollars for [...]
Whether you sell products or services, your offline business can reap huge rewards by marketing online.
Specific marketing techniques are not exclusive to either offline or online businesses … and that’s the GOOD news for those of us who have previously relied on expensive direct mail and advertising campaigns that quickly suck the life out of [...]
29 Ways to Increase Profits & Productivity