“It’s easier to ride a horse in the direction it’s going.”
– Abraham Lincoln
Abe was probably talking about leadership, but the above quote is excellent advice for marketers. Go in the direction your customers want to go, and it will be an easier sell. In other words, make sure the marketing you do for your products [...]
If most of your best ideas seem to come to you while you’re in the shower but appear to have gone down the drain when you try to recall them later, try this: keep a grease pencil in the shower area so you can write ideas or key phrases on the shower stall walls. (But [...]
If you have people who can’t serve customers because they are doing other tasks (i.e. making calls, tracking orders, preparing a bank deposit, etc.), arrange for them to perform those duties somewhere else. It’s frustrating for customers to approach an employee who is not willing to wait on them, or to be told to find [...]
Although a little bit “old school” this marketing tactic is as effective today as it has been in the past. Offer a discount to anyone who can spot an error or specific phrase in your marketing copy (one that you purposely put in). Make sure the error or phrase is very obvious and that it [...]
Get the most out of handing out your business cards. Convert them into tiny, portable ads by printing on the back side with:
A discount coupon for your products or services
A “free with purchase” offer next time they stop in the store
An invitation to sign up at your website to win a prize in your monthly [...]
Tape the word “opportunity” to each telephone in your office. When the phone rings, the word will remind employees to make a good first impression and to present themselves in a positive way.
29 Ways to Increase Profits & Productivity