Mar 11
22
Quick Tip: Error Incentive
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Although a little bit “old school” this marketing tactic is as effective today as it has been in the past. Offer a discount to anyone who can spot an error or specific phrase in your marketing copy (one that you purposely put in). Make sure the error or phrase is very obvious and that it appears towards the end of your message so potential customers have to read through most of your sales message to find it.