“It’s easier to ride a horse in the direction it’s going.”

– Abraham Lincoln

Abe was probably talking about leadership, but the above quote is excellent advice for marketers. Go in the direction your customers want to go, and it will be an easier sell. In other words, make sure the marketing you do for your products and services reflect what your customers want, not what you want them to have. Marketing based on convincing someone he or she “should” have something is less effective than marketing focused on what your customers are already convinced they want. If you’re struggling with a SHOULD marketing strategy, heed Honest Abe’s advice: “ride a horse in the direction it’s going.”

Tags: marketing tips, sales tips

This entry was posted on May 29, 2011 at 11:46 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Marketing & Promotion Ideas Quick Tips by Susan Carter No Comments Yet