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Harness the Power of Positive Vacationing

Published on June 11, 2010 By Susan Carter

It’s June. Have you made vacation plans?  If you haven’t, you’re not alone. Self-employed professionals and small business owners are notorious for delaying vacation time. You might escape to the golf course for a half day or take a three day weekend to attend a wedding, but a full-blown pack-your-bags-and-get-out-of-town-for-a-week-or-two vacation is tougher to justify.
Most [...]

Profitable Email Marketing Tactics for Offline Businesses

Published on May 12, 2010 By Susan Carter

We print it on our business cards and stationery.
We give it out to (almost) anyone who asks for it.
We conduct research and gather valuable information with it.
We rely on it for communication with associates, friends and family.
“It” is e-mail. And there’s no denying that e-mail is as common of a communication tool as telephones — [...]

Get Great Business Advice for FREE

Published on April 29, 2010 By Susan Carter

I often receive e-mails from business owners asking for advice in marketing, publicity, finance and operations management. Unfortunately, most of the advice I give has to be in fairly general terms because in order to give advice that will benefit each specific business, I would need to fully understand the dynamics of each individual situation, [...]

Make Your Business Work Like Magic

Published on April 17, 2010 By Susan Carter

I’ve been fascinated by magic and magicians since I was little. A successful magician can reach behind my ear, say “abracadabra” and – voila – pull out a quarter. Or with focused concentration, and two taps of a wand, a rabbit comes out of a top hat that was previously proven empty. On a bigger [...]

The Art of Asking for Referrals

Published on March 30, 2010 By Susan Carter

Last week I received an email inquiry from a woman named Donna. She told me she was having miserable luck getting referrals from her clients and ask, “What am I doing wrong?”
After a few email exchanges to determine how she was approaching clients, I was a bit stunned to learn the way Donna was going [...]

Online Marketing for Offline Businesses

Published on January 23, 2010 By Susan Carter

Whether you sell products or services, your offline business can reap huge rewards by marketing online.
Specific marketing techniques are not exclusive to either offline or online businesses … and that’s the GOOD news for those of us who have previously relied on expensive direct mail and advertising campaigns that quickly suck the life out of [...]