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Profitable Email Marketing Tactics for Offline Businesses

Published on May 12, 2010 By Susan Carter

We print it on our business cards and stationery.
We give it out to (almost) anyone who asks for it.
We conduct research and gather valuable information with it.
We rely on it for communication with associates, friends and family.
“It” is e-mail. And there’s no denying that e-mail is as common of a communication tool as telephones — [...]

5 Proven Ways to Seed the Lead for Bigger Profits

Published on March 11, 2010 By Susan Carter

With tougher direct marketing laws for lead generating practices such as telemarketing, door-to-door solicitations, unsolicited email, and broadcast faxing, many small businesses are experiencing a painful, profit-whittling, shut down of their primary methods to generate new business. Even the old standby, direct mail, is being challenged with proposals for “do not mail” lists, similar to [...]

Online Marketing for Offline Businesses

Published on January 23, 2010 By Susan Carter

Whether you sell products or services, your offline business can reap huge rewards by marketing online.
Specific marketing techniques are not exclusive to either offline or online businesses … and that’s the GOOD news for those of us who have previously relied on expensive direct mail and advertising campaigns that quickly suck the life out of [...]