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11 Montrous Small Business Marketing Mistakes and How To Avoid Them

Published on June 3, 2010 By Susan Carter

MONSTROUS Marketing Mistake #1: Sinking a Fortune Into an Unproven Product
Is your business idea built on market research or a hunch?
Entrepreneurs often fall in love with their products or services before they determine if there’s a real market, and they throw fistfuls of money into the venture. If you, your spouse, your uncle, and [...]

Profitable Email Marketing Tactics for Offline Businesses

Published on May 12, 2010 By Susan Carter

We print it on our business cards and stationery.
We give it out to (almost) anyone who asks for it.
We conduct research and gather valuable information with it.
We rely on it for communication with associates, friends and family.
“It” is e-mail. And there’s no denying that e-mail is as common of a communication tool as telephones — [...]

The Art of Asking for Referrals

Published on March 30, 2010 By Susan Carter

Last week I received an email inquiry from a woman named Donna. She told me she was having miserable luck getting referrals from her clients and ask, “What am I doing wrong?”
After a few email exchanges to determine how she was approaching clients, I was a bit stunned to learn the way Donna was going [...]