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The Art of Asking for Referrals

Published on July 27, 2011 By Susan Carter

Last week I received an email inquiry from a woman named Donna. She told me she was having miserable luck getting referrals from her clients and ask, “What am I doing wrong?” After a few email exchanges to determine how she was approaching clients, I was a bit stunned to learn the way Donna was [...]

Profitable Email Marketing Tactics for Offline Businesses

Published on July 12, 2011 By Susan Carter

We print it on our business cards and stationery. We give it out to (almost) anyone who asks for it. We conduct research and gather valuable information with it. We rely on it for communication with associates, friends and family. “It” is e-mail. And there’s no denying that e-mail is as common of a communication [...]

Quick Tip: Error Incentive

Published on March 22, 2011 By Susan Carter

Although a little bit “old school” this marketing tactic is as effective today as it has been in the past. Offer a discount to anyone who can spot an error or specific phrase in your marketing copy (one that you purposely put in). Make sure the error or phrase is very obvious and that it [...]