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Quick Tip: Follow Your Customer’s Lead

Published on May 29, 2010 By Susan Carter

“It’s easier to ride a horse in the direction it’s going.”
– Abraham Lincoln
Abe was probably talking about leadership, but the above quote is excellent advice for marketers. Go in the direction your customers want to go, and it will be an easier sell. In other words, make sure the marketing you do for your products [...]

Profitable Email Marketing Tactics for Offline Businesses

Published on May 12, 2010 By Susan Carter

We print it on our business cards and stationery.
We give it out to (almost) anyone who asks for it.
We conduct research and gather valuable information with it.
We rely on it for communication with associates, friends and family.
“It” is e-mail. And there’s no denying that e-mail is as common of a communication tool as telephones — [...]

Get Great Business Advice for FREE

Published on April 29, 2010 By Susan Carter

I often receive e-mails from business owners asking for advice in marketing, publicity, finance and operations management. Unfortunately, most of the advice I give has to be in fairly general terms because in order to give advice that will benefit each specific business, I would need to fully understand the dynamics of each individual situation, [...]

The Art of Asking for Referrals

Published on March 30, 2010 By Susan Carter

Last week I received an email inquiry from a woman named Donna. She told me she was having miserable luck getting referrals from her clients and ask, “What am I doing wrong?”
After a few email exchanges to determine how she was approaching clients, I was a bit stunned to learn the way Donna was going [...]

5 Proven Ways to Seed the Lead for Bigger Profits

Published on March 11, 2010 By Susan Carter

With tougher direct marketing laws for lead generating practices such as telemarketing, door-to-door solicitations, unsolicited email, and broadcast faxing, many small businesses are experiencing a painful, profit-whittling, shut down of their primary methods to generate new business. Even the old standby, direct mail, is being challenged with proposals for “do not mail” lists, similar to [...]