The best advisory boards are made up of business owners and professionals who will ALL benefit from its formation. Here’s how to put one together:

Itemize the “give and take.”

Make two lists: one of the skills and expertise that you have to offer others, and another of the skills and expertise that you need (from others) to better operate your own business.

For instance, are you a whiz at dreaming up great promotions but a bust at understanding the tax laws that affect your business? Can you cold call with the best of them, but unsure of how to put together an impressive client presentation?

Knowing what your strengths are and where your weaknesses fall will help to determine whom to approach about forming your mutually beneficial advisory board.

Seek out potential board members.

Finding your board members may be easier than you think.

Do you belong to an association or the local chamber of commerce? Don’t just attend the meetings – network to find good board member candidates and to spread the word about what you’re trying to accomplish. Ask contacts for other names of entrepreneurs, chief executive officers of small, privately held companies or consultants to small businesses. Talk to your banker, vendors or accountant and ask them for leads. Review the business section of your local newspaper or specific business listings from the yellow pages of a telephone directory.

Contact each prospective member individually.

Once you’ve chosen candidates, call each one to introduce yourself, discuss your objectives and determine mutual benefits of forming the board. If you do not personally know the individual, invite him/her to lunch to get acquainted. Tell prospective board members about your business, market and specific challenges. Invite them to tour your offices and meet your employees. Give them your company brochure and relevant industry information.

Know what you want to accomplish.

How often you meet will be determined by what you want to accomplish. There may be times when one-on-one meetings will be more productive, but schedule full board meetings no less than quarterly to solicit input and feedback about your specific business objectives, progress and accomplishments. Remember that members are there to ADVISE you, not to do the work FOR you. While you may eventually decide to barter for services with other members, that is a separate action from the intent and purpose of an advisory board, and should be negotiated outside of the board meetings.

Be prepared to get what you ask for.

Understand that when you ask for advice, honest feedback and others’ opinions, criticism will often creep into the mix. Suppress your natural reflex to defend your actions, listen to your peers and use the information constructively.

Final thoughts . . .

If an advisory board sounds too formal for your fledgling business, but you still need access to one-on-one expert advice, contact the nearest chapter of SCORE. This organization of retired executives can prove to be an excellent resource to help answer your questions and connect you with free or low-cost resources.

As the old adage goes, old habits die hard. It happens just as frequently in one-person operations as it does in businesses with 10s, 100s, or even 1,000s of employees. It’s just easier to take the path of least resistance by doing what we have always done. And, until you realize how ‘doing what you’ve always done’ dramatically affects your bottom line, change is less likely to occur. For any change in behavior, procedure or practice, there must be a desire for it – the benefits of change must become more attractive than the comfort of keeping old habits.

So how can a desire for change be ignited?

That’s where the “no pain, no change” discussion starts. Quite simply, I relate the recommendations I make to actual bottom-line benefits. Let me demonstrate by using a real-life client example.

Overtime Expense Skyrockets

In a business assessment I did last year for a property management company, processing tenant payments was a four-step process from the moment the payment arrived, to the final posting and deposit of the funds. The company had two co-owners and four employees. Three of the four employees were involved in the payment processing procedure.

Now, this may sound like no big deal to you, but keep in mind that, as a property management company, they receive several hundreds of payments from tenants nearly every week for all of the properties they manage. There are many days when no other work is tended to, and they clock overtime to process checks the same day they are received; and then they clock more overtime to catch up on the work that was cast to the side. The more property contracts the business acquires, the more time it takes to process payments. The more time it takes, the more man hours are clocked. The more man hours needed, the less efficient – and more costly – the process becomes.

After talking with employees to understand the process they were using, and listening to the frustrations they were experiencing, it quickly became evident that the current procedure had lost significant value. What used to work perfectly had now become not only more vulnerable to errors, but costly. And, with the business continuing to grow, this was not a short-term challenge.

Cost-Containing Solution

With minimal investigation I discovered that the process could be shortened to two steps, performed by two employees, with one simple solution — an upgrade of the property management software they were using.

Naturally, the software upgrade was prominently placed in my assessment and recommendations report. I knew, however, that the owners would view this as an expense that would cost them more than $2,000 and, therefore would not likely top their To-Do list.

Time for the “no pain, no change” discussion.

In addition to recommending the software upgrade, I detailed a conservative estimation of the current ‘real’ costs associated with this procedure that primarily consisted of overtime and error reconciliation. I then detailed the estimated resulting costs associated with implementing the upgrade. The difference? A savings of nearly $7,500 a year! That’s a significant profit leak for a small, 6-person operation.

Do you think the owners were more motivated to change the habit that currently supports the $7,500 profit-draining leak? You bet they were! Suddenly, it was evident that the $2,000 software upgrade was an investment, not an expense. It carries measurable ROI.

Because I could demonstrate an immediate (financial) pain, there was an increase in desire for immediate (procedural) change. Every critical process of your own business should be looked at with this same “no pain, no change” assessment.

What is it really costing you to do what you’ve always done?

Identify the pain, and you’ll increase desire for change.