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Quick Tip: Follow Your Customer’s Lead

Published on May 29, 2010 By Susan Carter

“It’s easier to ride a horse in the direction it’s going.”
– Abraham Lincoln
Abe was probably talking about leadership, but the above quote is excellent advice for marketers. Go in the direction your customers want to go, and it will be an easier sell. In other words, make sure the marketing you do for your products [...]

Profitable Email Marketing Tactics for Offline Businesses

Published on May 12, 2010 By Susan Carter

We print it on our business cards and stationery.
We give it out to (almost) anyone who asks for it.
We conduct research and gather valuable information with it.
We rely on it for communication with associates, friends and family.
“It” is e-mail. And there’s no denying that e-mail is as common of a communication tool as telephones — [...]

The Art of Asking for Referrals

Published on March 30, 2010 By Susan Carter

Last week I received an email inquiry from a woman named Donna. She told me she was having miserable luck getting referrals from her clients and ask, “What am I doing wrong?”
After a few email exchanges to determine how she was approaching clients, I was a bit stunned to learn the way Donna was going [...]

Online Marketing for Offline Businesses

Published on January 23, 2010 By Susan Carter

Whether you sell products or services, your offline business can reap huge rewards by marketing online.
Specific marketing techniques are not exclusive to either offline or online businesses … and that’s the GOOD news for those of us who have previously relied on expensive direct mail and advertising campaigns that quickly suck the life out of [...]