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Make Your Advertising Words Count By Using Bottom-Line Benefits at the Top

Published on August 7, 2011 By Susan Carter

I get dozens of marketing pieces in both my mailbox and email box on a daily basis. I’m betting that you get more than your share, too. How do you sort through it? Most of us only read the headline and take a quick glance at the photo on direct mail pieces – using less [...]

The Art of Asking for Referrals

Published on July 27, 2011 By Susan Carter

Last week I received an email inquiry from a woman named Donna. She told me she was having miserable luck getting referrals from her clients and ask, “What am I doing wrong?” After a few email exchanges to determine how she was approaching clients, I was a bit stunned to learn the way Donna was [...]

Profitable Email Marketing Tactics for Offline Businesses

Published on July 12, 2011 By Susan Carter

We print it on our business cards and stationery. We give it out to (almost) anyone who asks for it. We conduct research and gather valuable information with it. We rely on it for communication with associates, friends and family. “It” is e-mail. And there’s no denying that e-mail is as common of a communication [...]

Get Great Business Advice for FREE

Published on June 29, 2011 By Susan Carter

I often receive e-mails from business owners asking for advice in marketing, publicity, finance and operations management. Unfortunately, most of the advice I give has to be in fairly general terms because in order to give advice that will benefit each specific business, I would need to fully understand the dynamics of each individual situation, [...]

Online Marketing for Offline Businesses

Published on January 23, 2011 By Susan Carter

Whether you sell products or services, your offline business can reap huge rewards by marketing online. Specific marketing techniques are not exclusive to either offline or online businesses … and that’s the GOOD news for those of us who have previously relied on expensive direct mail and advertising campaigns that quickly suck the life out [...]

11 Monstrous Small Business Marketing Mistakes and How To Avoid Them

Published on December 3, 2010 By Susan Carter

MONSTROUS Marketing Mistake #1: Sinking a Fortune Into an Unproven Product Is your business idea built on market research or a hunch? Entrepreneurs often fall in love with their products or services before they determine if there’s a real market, and they throw fistfuls of money into the venture. If you, your spouse, your uncle, [...]